The National Retail Federation Survey forecasts that consumer spending on Superbowl paraphernalia — food, munchies, booze — will hit a record high of $11 billion dollars. That exceeds the heights of holiday spending this past year, when Americans spent $7 billion on Halloween and another $6 billion on Christmas decorations. (Has your jaw dropped yet?)
An estimated 110 million viewers will watch the New York Giants and New England Patriots vie for the championship. But that’s not all. Big companies plan to unveil slick commercial ads that aim to humor, entertain, and pull at consumer heartstrings. Will real estate get in the game? You betcha. Century 21 Real Estate will make a debut appearance with a 30-second spot during the third quarter. The ad features Donald Trump and notables in the sports world being outsmarted by none other than a real estate pro.
Will you be watching Superbowl XLVI? Game starts at 6:30 p.m. EST on NBC this Sunday, February 5. Catch a preview of the ad at Inman News.