Builder Magazine forecasts the coming trends in the 2012 construction world. According to the article, we can anticipate more foreign-based firms entering the building market, an increase in the construction of rental units as well as energy efficient homes, and inclusionary marketing.
Inclusionary or interactive marketing is a business approach that invites customers to interact with web-based information and share that knowledge with friends and family in real time. Pennsylvania-based S&A Homes recently launched their website where home buyers and real estate professionals can peruse property locations and features and then share specific info via Facebook, Twitter, or email. The dynamic website is becoming a keystone of marketing for businesses across the board, not least of them being the real estate industry.
HouseTipper, the Groupon of the home and garden industry, is also relying on the help of consumers. This web-based company offers pre-negotiated deals with developers, real estate agents, property managers, store owners, and other businesses. When the minimum number of purchases is made, the deal is “tipped” and secured. In 2012, more builders and real estate service providers will do business in this platform of interactive marketing. If you plan to hunt and peck in their neck of the woods, then you’re asked to spread the word to your peeps.